About the Speakers and Presentations

MORNING MAIN STAGE
10:00am – 10:50am
Breaking Down the Silos: The Evolution of Brand Collaboration
Moira Cullen, Design Director, Coca-Cola North America

Today’s creativity economy demands that brand building become a collaborative act. Consider this next phase in brand evolution: a strategic synthesis of brand and design management that transcends organizational and professional rivalries and barriers to create meaningful, measurable consumer experiences.

Moira Cullen, Design Director, Coca-Cola North America, has built a career directing creative business solutions that honor the essence and heritage of organizations, institutions and brands. A design strategist, writer and educator, she was creative director for one of Japan's leading fashion specialty retailers; design research manager at Pentagram; marketing director at The Pushpin Group; AIGA’s national director of programs; and department chair of Communication Arts at Otis College of Art and Design. At Hallmark Cards, Inc., she led the corporate design group and leveraged design as a corporate asset. Her essays and criticism have been published in leading design publications and anthologies. She is past president of AIGA’s Los Angeles and Kansas City Chapters and AIGA’s Center for Brand Experience, serves on AIGA’s national board, and was named an AIGA Fellow. Atlanta is currently home, where as design director she and her team are responsible for The Coca-Cola Company’s North American brands.

11:00am – 11:50am
Winning in The Age of Disruption
Brad Jakeman, Former Managing Director, Global Marketing Citigroup, Inc.

Large corporations are risk-averse, and the degree of aversion is usually proportionate to the size of the enterprise. In today's marketing environment the opposite to "Risk" is no longer "Security". It is generally agreed upon that we are entering an era of disruption in technology, media, agency structures and messaging. Brad will talk about how agencies and marketers can be successful in this new age by going back to the basics of focusing on a big brand idea which is rooted in an compelling consumer insight. He will draw on his experiences while creating the much acclaimed "Live Richly" advertising for Citi and use this as a case study for how a big corporation, in a highly conservative category, can deliver a disruptive brand promise and gain notoriety.

Brad Jakeman has a passion for developing game-changing ideas that challenge category convention. On both the Agency and Client side Brad has lead ideas and marketing programs that have reinvented, reinvigorated and re-launched major brands.

In 2004 Advertising Age magazine named Brad one of America’s “Top 50 Marketers.” In the last 7 years he has been responsible for leading brand ideas that have won over 200 awards at almost all of the world’s most prestigious shows, including an Emmy from the Academy of Television Arts and Sciences.

In a career that has included fashion, retail, packaged goods and financial services, Brad has managed some of the world’s biggest brands on a global basis. Recently named by Davis Consulting as one of America’s top clients, Brad has built a reputation as a senior strategic, integrated marketer with experience in advertising, direct marketing, branding & identity, customer experience and interactive, across geographies (Asia, Europe, North America) and businesses (Fortune 500 corporate/client and agency side).

Brad’s first client-side role was in 1998 when he accepted a newly created position of Managing Director, Global Advertising at Citigroup in New York.  In a recently merged company, he was tasked to re-engineer and manage the integrated advertising efforts of the company’s consumer brands – Citibank, CitiCards and Citifinancial.

When Brad joined Citi the brand was described by some as being “a mile wide and an inch deep” – great awareness but little meaning or differentiation.  His first task was to create a consumer-centric brand positioning that could work across lines of business and geographies.  Once completed, Brad translated that into a communications idea that expressed the positioning through the “Live Richly” campaign. He also drove that positioning into the product development process which produced the critically acclaimed Citi Identity Theft Solutions service.

Now proven successful in North America – Citi’s biggest business – Brad began rolling the ‘Live Richly’ brand platform to key international markets in Germany, Greece, Brazil and Japan.

Brad was born in Australia and now resides in New York City. He holds a Bachelor’s degree in Mass Communication and Psychology from Macquarie University. He sits on the Board of the Advertising Club of America and is a frequent judge at major creative and marketing award shows.

11:00am – 11:50am
Non-Font Typography, or look out Helvetica here come the green M&Ms
Allan Haley, Director of Words & Letters at Monotype Imaging

Fonts are great design tools. But sometimes – even if you have an abundance of them – there are occasions when something other than a font may be the right typographic choice. Whether to create graphic impact, set a mood, fashion a visual pun – or just to engage readers like no font can – skillful non-font typography is more than just words on paper.

Attend this presentation and you will see some of the best non-font typography around, learn why it was the perfect typographic choice and ­– most important – pump up your creative arsenal.

Attendees will discover:

• How the best and brightest delight us with non-font solutions
• The three most important rules for creating non-font typography
• How to stretch your typographic imagination
• When non-font typography may be just plain bad design

Allan Haley is Director of Words & Letters at Monotype Imaging. Here he is responsible for strategic planning and creative implementation of just about everything related to typeface designs, and editorial content for the company’s type libraries and Web sites.

Prior working for Monotype, Mr. Haley was Principal of Resolution, a consulting firm with expertise in fonts, font technology, type and typographic communication. He was also executive vice president of International Typeface Corporation.

In addition to his responsibilities at Monotype Imaging, Mr. Haley is Chairman of the Board of the Society of Typographic Aficionados, and a past President of the New York Type Directors Club. He is highly regarded as an educator and is a frequently requested speaker at national computer and design conferences.

Mr. Haley is also a prolific writer, with five books on type and graphic communication and hundreds of articles for graphic design publications to his credit.

11:00am – 11:50am
Hands-on Drawing in the Computer Age
Stephanie Travis, Architect and Interior designer

Drawing (not the computer) is the most important tool for a designer.  The process of creating through drawing enhances a way of seeing, and a designer’s main strength is the way they see.  Many studies done in sketch form are actually more evocative than the final work, as they describe the process and show the evolution of an idea.  Drawings that show the process of drawing, as seen through erased or light pencil lines, reveal a depth of thought and consideration that the computer could never match.  Drawing is about the impression of the subject and the artist’s interpretation, not a final, finished piece of work. This presentation will focus on the advantages of free-hand drawing and its importance in interior design education and professional practice (but it certainly applies to other design disciplines as well).  

Stephanie Travis has a B.S. in Architecture and a Master of Architecture from the University of Michigan.  Her 12 years of professional experience in interior design and architecture firms include design giant Gensler and acclaimed interior designer Vicente Wolf, both in New York City.  After adjunct teaching positions at the Fashion Institute of Technology (FIT) and the University of Bridgeport, she is now an Assistant Professor of Interior Design at Kean University where she teaches courses in Interior Design Studio, Hand Drafting, Drafting and Graphic Presentation, and Human Factors.  She has also written and developed two new courses for the curriculum -- Illustrative Sketching for Interior Designers and History of 20th Century Interior Design -- that she plans to teach in Fall 2008.  

MID-DAY MAIN STAGE
12:10pm – 1:00pm
Emerging Media in Action
Richard Ting, VP, Executive Creative Director, MEMA (Mobile and Emerging Media/Applications), R/GA

Richard is VP, Executive Creative Director, of R/GA’s MEMA (Mobile and Emerging Media/Applications) group. In this role, he leads a team consisting of MEMA strategists, designers, technologists, and quality assurance (QA) specialists, to help clients develop mobile marketing strategies, design, and nontraditional advertising campaigns. To help foster creativity and innovation, Ting manages the MEMA Lab, an environment where creative and technology teams can prototype, develop, and test their creative inventions. The MEMA Lab also serves as an educational resource for the agency, housing the latest mobile devices, gaming platforms, and signage systems.

1:15pm — 2:30pm 
Preserve the Environment by Turning Over a New Leaf
Debra Rizzi, Founding Partner, Rizco Design and BeLeaf

Going green – Is it a trend of a movement toward a new way of life? Small changes can make a big impact – especially within the graphic design industry, where the end product relies heavily on natural resources such as paper.

Join Debra Rizzi, as she: defines the key buzz words in today’s green scene; provides an overview of green initiatives within the graphic design industry and outlines how to “green” your working environment and specify sustainable paper and printing; provide valuable resources to further learning on this topic; and showcases Rizco Design’s new BeLeaf program with visual case studies.
RIZCO DESIGN IS A SUPPORTER OF THINKING CREATIVELY

Debra is a founding partner of Rizco Design. She and her husband, Keith, started the boutique firm in New York City in 2000. In 2004, Rizco relocated from New York City to the Jersey Shore, and with the help of her vision and direction, Rizco Design has grown from two to six employees and has earned dozens of awards. In January 2007, Graphic Design USA featured both Debra and Keith in their “People to Watch” issue.

Debra has dedicated this past year to going green. In May 2007, Debra led the design firm in the launch of Beleaf, a measurable sustainability program that ensures that a percentage of each their client’s jobs are environmentally friendly. Rizco recognizes that small changes can make a big impact – especially in the graphic design industry – where the choice of paper and printing can directly effect the environment. Beleaf’s end-goal is to encourage the elimination of deforestation, which negatively reshapes our climate, geography and biodiversity.

It was Debra’s forward-thinking that made Beleaf more than just a statement: it needed to be accountable; it had to be measurable. From that conviction, came the on-line report card, which all clients receive at the end of each project. The report card “grades” how well Rizco has managed eco-friendly decision making throughout the creative process. The BeLeaf campaign has received recognition by Re-Nourish.com, How.com and has won gold awards with the NJ Art Directors Club and Jersey Shore Public Relations and Advertising Association.

The success of the mission catapulted the start of environmentally friendly fashion, available at beleaf.com. Currently, a 100 percent recyclable, organic cotton tote bag is the first piece launched from the collection. The bag was originally used as part of a creative marketing campaign to announce BeLeaf and encourage clients to join Rizco’s environmental efforts and create a cycle of change that will make a difference, and since it has caught the attention of key movers and shakers who share this same vision.

Prior to Rizco Design and BeLeaf, Debra was a manager of the creative department at Porter Novelli, a marketing-based public relations firm where she managed business-to-business, consumer, technology and healthcare clients, including Kellogg’s Smart Start Ce­real, Gillette Mach 3 Razor, SmithKline’s World No Tobacco Day and the Rolling Stones Bridges to Babylon Concert Tour. Debra started her career as the assistant manager of special projects for corporate Lord & Taylor in New York.

Debra acts as Awards Co-Chair for the Jersey Shore Public Relations and Advertising Association, Awards Chair for the 2008 Art Directors Club of New Jersey and is an active member of the NJ Ad Club and writes for Printing News and the Art Directors Club of NJ’s New Directions newsletter. She is a graduate of Bucknell University with a Bachelor of Science in Business Administration and a second major in Art History, where she acted as co-captain of the Swimming & Diving Team and made Academic All-American Honor Roll her senior year. She recently went back to her roots and takes gymnastics once a week.

Debra lives in Wall, NJ with her husband Keith, two daughters, Amelia and Marley, two bull dogs, Milo and Sarah, and Persian cat, Valentina.

1:15pm — 2:30pm
CS3 Tips & Techniques
Kathy Evans, Essex Computers

Kathy Evans graduated from William Paterson University with a BFA in Graphic Design.  Following  college, Kathy managed a Digital Print firm, only to shortly succeed as Entrepreneur.   Kathy moved forward orchestrating design projects from small to  international organizations, which included  logo's, brochures, websites, posters and related direct marketing materials.
ESSEX COMPUTERS IS A SUPPORTER OF THINKING CREATIVELY

In 2001, Kathy enlisted her talents with Essex Computers, assisting the Department of Educational Services (DES) in its training requirements.  Kathy works closely with DES account rep's constructing course roadmaps from syllabus to training.  In addition, Kathy has chaired Essex seminar events in the latest graphic software applications .  Kathy's fluency in both Mac and PC operating systems gives her the advantage of relating to all users, regardless of environmental preference.  

To her credit, Kathy's broad experience adds to her ability to conceptually view a project and orchestrate with a personal effectiveness which stands on its own.   This unique ability aids her desire in working with the hearing-impaired and other challenged students respectively.    

1:15pm — 2:30pm 
Sketching Workshop:  Drawing as a Tool for Seeing 
Stephanie Travis, Architect and Interior designer

Drawing requires another way of thinking, a shifting into a deeper realm that examines form, composition, light, shadow, texture, and rhythm.  Hand drawings show a designer’s personality, unlike the hard line of the computer where each person’s drawings look identical.  The goal is not to create a “picture perfect” image but to create more of an emotion, for a designer or architect its aim is to give the viewer the feeling of being in a space. This creative process is more than a tool for the designer to complete a project; it is a tool to expand creativity in general and awaken all one’s senses.  This workshop will help to develop the skills to see an object in a new way and show the diversity in each participant’s approach.  Typical elements that go unnoticed will be discovered when you use drawing as a tool to see.  See Stephanie Travis previously listed.

2:40pm – 3:30pm
Packaging: Visual & Structural Branding
Martha Seidner, Vice President, Smith Design

Designing for packaged goods brands requires a team of talent to be successful.
It’s super fast paced, exciting, time intensive and extremely challenging work. It demands conceptual thinkers, creativity, an eye for fine artistic detail, a strong understanding of strategy, marketing and a keen intuition of the perceptions that verbal and visual cues can evoke.
Learn what it takes to be successful in this highly competitive area of design (and still have fun!) For over 30 years, Smith Design has been collaborating to create award winning designs for brands such as Breyers, Popsicle, MegaBrands, Rubbermaid among others. Martha Seidner, first a client of Smith Design, who joined the firm 17 years  ago and is currently VP will touch upon:  working with clients and brands who expect and deserve the very best; getting consumers to react and what happens when they don’t; staying inspired and ahead of trends to create what’s new and next!
SMITH DESIGN IS A SUPPORTER OF THINKING CREATIVELY

Martha Seidner has spent over 20 years managing the strategic design process, developing brand identity and package design systems for leading packaged goods brands in many categories. As VP at Smith Design, Martha plays a primary role in business development, account management and design strategy through a project’s completion. Her experience on consumer brands include Skippy Peanut Butter, Unilever Ice Cream, Snapple, Health Valley, Kellogg's, Motts, Pepperidge Farm, among others. Martha has spoken at several brand marketing conferences, including International Dairy Foods: Smart Marketing, Kid Power Food and Beverage and others. She has been quoted in The Washington Post, Package Design Magazine, Dairy Foods, Brand Packaging Magazines and other publications where Smith Design’s work has been featured.

Smith Design is a brand identity and package design firm specializing in strategy based visual solutions for leading consumer brands. With offices based in Glen Ridge, NJ and Carmel, California they have been creating proven design solutions for brands and companies for over 30 years. www.smithdesign.com

Smith Design
205 Thomas Street, P.O. Box 8278
Glen Ridge, NJ 07028
NJ  (973) 429-2177 ext. 127
FAX (973) 429-7119
martha@smithdesign.com
www.smithdesign.com

2:40pm – 3:30pm
DESIGN IN THE 22ND CENTURY: A Backward / Forward Review
Shashi Caan, Principal, Shashi Caan Collective
President elect,  International Federation of Interior Architects/Designers

(Interiors) Design in the 22nd C: A Backward / Forward Review explores
design ramifications on the growth of a city, country and its impact across
the globe. This presentation assumes the setting to be current time in the
22nd Century and by exploring a yet unwritten history, questions the
influences, choices, decisions and their physical manifestations impacting
human development as it shapes our environment and built world.

With a depth of professional practice experience working with major American architecture firms in New York City, in 2002 Shashi Caan co-founded the award winning Shashi Caan Collective, a new and innovatively structured design practice that is a creative response to today’s challenging cultural needs. She continues to bridge the professional practice and academia, whilst conducting independent and applied research and is deeply involved with the architecture and interior design community in the North Americas. www.sccollective.com

Shashi Caan brings a unique perspective to the field of Interior Design. A talented, multi-disciplinary designer and educator, she practices a human centered design approach with a sharp focus on the future of the habitable environment. With a depth of expertise and experience in the design and education of innovative environments and products, her work, at first glance, appears to be quiet and understated but unfolds to delight the senses while re-thinking the ordinary and the mundane. Shashi is committed to research and fresh insight in the integration, understanding and new impetus specifically for Interior Design. 

Born in India and with her undergraduate education from Edinburgh, Scotland, Shashi moved to New York City 20 years ago. Intensely interested in Internationalism and in bringing people together to optimize the human potential through design, her first board service (for ten years) was on the Board of Directors for the United Nations Association. Continuously involved with service back to community and Design, she consequently obtained two masters degrees, Industrial Design and Architecture, while simultaneously developing a strong career in architectural design and its education.

Coro, Leadership New York (intensive training for civic leadership though nomination and competitive selection), New York, NY, USA (1999)
Master of Architecture, Pratt Institute, New York, NY, USA (1992)
Master of Industrial Design, Pratt Institute, New York, NY, USA (1986)
BFA (Honors) in Interior Design and Textiles, Edinburgh College of Art / Herriot Watt University, Scotland (1983)

With a depth of professional practice experience working with major American architecture firms in New York City, in 2002 she co-founded the award winning Shashi Caan Collective, a new and innovatively structured design practice that is a creative response to today’s challenging cultural needs. She continues to bridge the professional practice and academia, whilst conducting independent and applied research and is deeply involved with the architecture and interior design community in the North Americas.

2:40pm – 3:30pm
BRAND INTIMACY: Feeling the Connection
Screenwriters use it.  Musicians, too. Especially comedians. 
I'm using it right now. Get me?
Tom Clark, Senior Vice President, Creative Director, Copy, Trio

When it comes to advertising, the best way to make that emotional connection between brand and customer is through Brand Intimacy.  For more than 2 decades, it’s been putting better ideas in my brands communications. Greater trust in my brands promises. And bigger numbers in my brands sales charts.  See Brand Intimacy in action. Learn how to put it in your advertising campaigns. And let it fuel your most powerful and persuasive brand communications.

Tom is the Creative Director of Copy at Trio, a subsidiary of ICC in Parsippany, New Jersey. He is also an adjunct professor of advertising here at Kean University.  While he has a healthy consumer book and reel, Tom’s heart belongs to pharmaceutical advertising. In fact, he's built a 23-year body of work in healthcare communications, creating campaigns for medical brands that help doctors treat diseases in every organ system.  Sound easy?

 "Well, it's not rocket science... it's life science.  Every day, you try and get the most highly-educated customers on earth to make informed healthcare decisions. To do that, you need equal parts pathos & p-values. But you aim for intimacy, because it helps you sell the brand."

Tom has built brand intimacy for Novartis, Pfizer, Ortho McNeil, Bristol-Myers Squibb, and Ferring Pharmaceuticals, as well as Andrew Jergens, Blue Cross/Blue Shield, Radisson Hotels, The New Jersey Lottery, and NFL Films.

With a blend of real-world examples, thought-provoking claim support, and comedic delivery, BRAND INTIMACY is one presentation you don t want to miss.   In fact, if you only go to one presentation during the entire conference...that would be a damn shame...go to as many as you can. But come to this one. You ll be glad you did.

3:40pm – 4:30pm
Give Clients What They Really Want—And That Is…?
Terri Edelman, President, The Edelman Group

You work hard to give your clients great service, award-winning creative, cutting-edge solutions—but is that what they really want? Learn how to decipher what clients want, how to truly please them and garner more business in the process.

Terri Edelman is the principal and founder of The Edelman Group (TEG), an award-winning, full-service marketing communications firm located in New York City’s Financial District. A cum laude graduate from Cornell University, with an independent major in graphic design, Terri worked at several major New York City design studios and agencies before she founded Terri Edelman Graphic Design. Her company grew steadily for nearly 10 years and in 1992, its name was changed to The Edelman Group to reflect its creative evolution and expanding array of services.

Today, the firm’s client list includes such notable names as: American Express, JPMorgan Chase, Pitney Bowes, MetLife, Morgan Stanley and many other blue chip companies. The core ingredient in this recipe for success has been the principal’s dedication and passion for graphic design and the communications business. TEG’s approach is rooted in a hands-on account management model: a system in which the client receives personal attention from the principals of the firm through every step of the process. Since the firm’s inception over 25 years ago, Ms. Edelman has directed the company’s entire sales effort and is also involved in every project, providing one-one-one client consultation, creative direction, media planning, design recommendations and strategic-marketing counsel.

The Edelman Group continues to maintain a young, fresh, and creative environment, where industry veterans and enthusiastic novices collaborate on projects and ideas with equal vigor. Along with recognition from prominent business publications such as Crain’s New York Business, HOW Magazine and The Wall Street Journal, her innovative thinking has earned the firm numerous accolades from the American Graphic Design Awards, Service Industry Advertising Awards, ACE Awards, the Art Directors Club, the American Advertising Federation, the Printing Industries of America, International Association of Business Communicators and Art Direction Magazine. Terri was selected by Graphic Design USA as a “Person to Watch” in 2005.

Ms. Edelman has continuously used her success and know-how to motivate others in the industry. She has shared her knowledge as a speaker for numerous conferences and events, including the prestigious New York Times Small Business Summit. In addition, Ms. Edelman established the Richard Edelman Memorial Scholarship, in her father’s honor, to financially assist students at Mount Vernon High School, Terri’s alma mater, who have chosen to pursue advertising and design after graduation. To further foster and encourage new talent, Terri has developed a successful mentoring program in which she guides students through all aspects of the business. She has expanded the conventional internship boundaries and has broadened responsibilities to allow her apprentices a hands-on experience.

3:40pm – 4:30pm
Branding on Principle Alone (well, almost)
Peter Leeds, Global Head of Creative Services, Reuters

More than most brands, Reuters is based on a foundation of trust. Literally.
Its Trust Principles are, in fact, at the core of the company's global news and information business.

Peter Leeds, Reuters Global Head of Creative Services, will explain the meaning behind those principles and how they factor into the work his team does in managing the corporate identity across the four distinct business divisions of this 18,000-person multinational corporation. Their experience and accomplishments as an in-house agency provide unique insights into the role of creatives in the commercial marketplace.

Peter Leeds has been working with and leading creative teams for almost twenty years. In online and offline spaces, on the agency and, most recently, the client side, he's known for coming up with innovative, customer-centric solutions that deliver against business objectives. In his current role as Global Head of Creative Services for Reuters, the news and information company, he is responsible for ensuring the creative quality and brand integrity of all of the company's marketing communications.

As Global Head of Creative Services, Peter is responsible for creating consistency, impact and inspiration across all marketing communications for Reuters, the world's leading provider of news and financial information. He works closely with internal clients across four business divisions, sales and services teams, as well as Reuters corporate functions to turn out compelling executions that get results. In addition to managing a major refresh of the corporate identity and establishing a guidelines site for its effective implementation, Peter has overseen the development of a range of materials across all media channels intended to build the business and raise the profile of the Reuters brand.

Prior to joining Reuters, Peter served as Vice-President, Creative Director with Modem Media, a pioneering agency in the world of interactive marketing communications. In just over six years with Modem, he led the creative strategy and implementation efforts on behalf of several world-class brands. Most notably, he oversaw the consolidation and alignment of IBM Global Services Web sites, led the interactive team that successfully launched Delta Air Lines' low fare subsidiary, Song, and helped win more than $4MM of new business.

Prior to his work in the online space, Peter held creative management positions in traditional agencies, including divisions of the InterPublic Group, Grey Advertising and Bates Worldwide. He developed advertising, direct response and promotional marketing pieces for both business and consumer audiences.

Peter has a deep understanding of the role that marketing communications play in solving business problems and building brand equity. To those ends, he builds teams that approach work strategically, think conceptually and execute brilliantly.

Peter holds a Bachelor of Arts from the University of Chicago, lives in Stamford, Connecticut, with his wife and three children, and tries daily to keep his penchant for mid-century modern furnishings at bay.

3:40pm – 4:30pm
Clearview. Type System or Lifestyle?
James Montalbano, Typographer & Designer

The presentation, in gory detail, of the research, design, research,  redesign, analysis, redesign, re-construction,research, redesign,  research, presentation, begging, pleading, writing, proposing and  cajoling that was (and is) the development of ClearviewHwy®. A  typeface design that research has shown to be 20% more legible than  current highway lettering, and how that affected the development of the ClearviewText and ClearviewADA type systems.
THIS PRESENTATION IS SUPPORTED BY
THE KEAN UNIVERSITY ALUMNI ASSOCIATION

James Montalbano is principal of Terminal Design, Inc. a type design  and lettering studio he opened in 1990, located on the terminal moraine in Brooklyn NY.

The firm specializes in typeface design, font development and digital lettering. It has designed custom fonts and lettering for editorial, corporate, government, and publishing clients including: Vanity Fair,  Vogue, Mens Vogue, Glamour, Brides, Fortune, and Money magazines;  Little Brown & Co. Inc., Scribner, JC Penny, Miller Brewing, AT&T,  The American Medical Association and The U.S National Park Service.

Over the last 12 years Montalbano has been working on the Clearview  type system for text, display, roadway and interior guide signage. His work has been featured in the "New York Times", "Print" "Creative  Review" "ID", "Wired", and most recently in the "New York Times  Sunday Magazine". He is a past president of the Type Directors Club 
(TDC), and teaches digital lettering and typeface design at Parsons The New School for Design.

Montalbano's professional career began as a public school graphic  arts teacher, trying to get his young students interested in letterpress, offset and silk screen printing. When told he would also have to teach wood shop, he quit and went to graduate school. After receiving an M.Ed in Technology Education, he studied lettering with  Ed Benguiat, began drawing type and working in the wild world of New  York City type shops and magazine art departments. His career continued as a magazine art director, moving on to become a design director responsible for 20 trade magazines whose subject matter no one should be required to remember. He was talked into designing  pharmaceutical packaging, but that only made him ill. When his nausea subsided, he started Terminal Design, Inc. and hasn't been sick since.

5:30pm – 6:30pm
Main-Stage
WILDE THINKING
Richard Wilde, The Guru of Graphic Design Thinking
Kean Hall, room 127

(A personal process of awakening oneself)

Thinking is automatic.  Conceptual thinking is always a struggle.  This presentation and talk will deal with the fundamental ideas and conditions that lead to one’s creative potential.  Discovering new ways to grapple directly with oneself in developing concepts that go beyond one’s initial understanding will be discussed and most importantly, the movement toward a personal process as a way of being original will be examined.  Hundreds of images will be shown to help in augmenting the ideas that are presented.

“HOW MANY HATS DOES IT TAKE TO COVER RICHARD WILDE’S HEAD?”
Well, he started with one.  A Dodgers cap.  The first love of this Brooklyn boy.  But when the Dodgers skipped town, Richard Wilde was forced to change hats.  Vowing never to focus his energies on just one thing, he decided to focus on everything.  And it’s this decision that propelled Richard Wilde from fan to role model.

Today Richard has many hats.  But he doesn’t just wear them.  He fills them.  Currently, his hat rack boasts positions like chair of the Graphic Design and Advertising departments and teacher at the School of Visual Arts, a principal of Wilde Design, the creator of Experimental Creativity workshops and an international lecturer.

But none of these achievements have gotten in the way of his other important roles.  For Richard is also a loving husband, father, brother, son and according to Critique magazine, “The Guru of Graphic Design Thinking”.

But whether he’s an author or art director, instructor or illustrator, Dodgers’ fan or family man,  the hat fits,  so Richard Wilde wears it.

10:00am – 10:50am
Louise Fili, President, Louise Fili Ltd.
Design Reincarnation
How I made a 360-degree turn from book jackets to restaurants and food packaging.

Louise Fili is president of Louise Fili Ltd, founded in 1989, which specializes in food package design and restaurant identities. Formerly senior designer for Herb Lubalin, Louise Fili was art director of Pantheon Books from 1978 to 1989, where she designed over 2000 book jackets. She has received awards from every major design competition, including Gold and Silver Medals from the New York Art Directors Club and The Society of Illustrators,the Premio Grafico from the Bologna Book Fair, and three James Beard award nominations. Fili has taught and lectured on graphic design and typography and her work is in the permanent collections of the Library of Congress, the Cooper Hewitt Museum, the Bibliotheque Nationale and the Musée des Arts Decoratifs. She was the recipient of a National Endowment for the Arts design grant to study the work of W.A. Dwiggins, and is co-author, with Steven Heller, of Italian Art Deco, Dutch Moderne, Streamline, Cover Story, British Modern, Deco Espana, German Modern, Deco Type, French Modern, Design Connoisseur, Counter Culture, and Typology, and on her own, The Civilized Shopper’s Guide to Florence. In 2004 she was inducted into the Art Directors Hall of Fame.

Accessible, Inclusive, and Sustainable Graphic Design
Roger Whitehouse, FSEGD, RIBA, AA Dipl., Partner, Whitehouse & Company

As designers, are we aware of how our work can either make things worse, sustain the status quo (which adds up to the same thing), or make things better? Originally a keynote presentation at the Universal Design Conference in Kyoto, Japan last year, this talk explores how our work can change things for the better by making information accessible to those who need it, to make sure that those without sophisticated language or cognitive skills are not excluded from mainstream society because of this, and how to do all this without trashing the planet.

Roger Whitehouse was trained as an architect in England before coming to the United States in 1967 to teach design at Columbia University School of Architecture. He is a past director and is a Fellow of the Society for Environmental Graphic Design and has been a Director and Vice-President of the American Institute of Graphic Arts. After practicing as an architect he formed Whitehouse & Company in 1976, a multi-diciplinary design company where he has completed branding, print, new media, and environmental graphic design projects for such clients as the High Museum in Atlanta, Lincoln Center and The Metropolitan Museum of Art in New York, the Conde Nast and Reuters  buildings, and the Flagship Subway entrance on 42nd Street, all in Times Square. His pioneering work for the Lighthouse in New York on wayfinding for individuals with vision impairment has formed the basis for the graphics components of the latesty revisions to the Americans with Disabilities Act (ADA). His current studio is located in Union Square, New York where he works with a staff of five, and partner and son, Ben Whitehouse.

Roger Whitehouse is author of New York: Sunshine and Shadow, published by Harper and Row, A London Album. Published by Secker and Warburg, The Uniqueness of Individual Perception published in Information Design, by MIT Press, The Code of Ethics and Professional Practice published by the American Institute of Graphic Arts, The Code of Ethics and Professional Practice published by the Society for Environmental Graphic Design, and Accessible Text Guidelines, published by SEGD for the US Access Board, and the SEGD White Paper on the Americans with Disabilities Ac . He is a regular contributor to Communication Arts Magazine. In 2000, his Universal Design work was exhibited at the Smithsonian Institute‚ Cooper-Hewitt Design Museum in New York.

His graphic design work has been recognized in many books and magazines, and by many institutions, including the Municipal Art Society of New York, the Urban Design Awards Program, the New York State Association of Architects, the American Institute of Graphic Arts, the Society for Environmental Graphic Design, the National Endowment for the Arts, and the Universal Design Excellence Program. In 2001, the US Access Board recognized him for, “dedicated  leadership and service in making America more accessible for all people.” www.wandco.com

Uncovering the "A ha!" moments on your Website
Barbara Pagano, Senior Vice President, HealthEd Interactive

Sharing information is the first step in creating an educational, useful, and motivating website. However, if not handled properly, information can often turn into information overload. On many Web sites, it's hard to know where to look, what to read, and how to find the key points. The information is overwhelming and therefore, the educational opportunity is lost. In this presentation, we will explore how to share and present information so that it is truly educational. Using a case study approach, we will cover the following:

• How to use interactivity and multimedia effectively
• Ways to improve usability and comprehension
• Techniques to make the information stick

As Senior Vice President of HealthEd Interactive, Barbara Pagano has led and expanded the agency’s digital capabilities in addition to playing a senior account management role. She oversees the integration of the skills of designers, animators, writers, Web site programmers, and project managers to develop easy-to-understand content with compelling graphics.  She has led the development of large interactive and CRM initiatives for leading pharmaceutical companies such as Eli Lilly & Co (Cialis, Cymbalta, Strattera), TAP (Prevacid), and Amylin (Symlin), Novartis (Exelon).

Her work has resulted in numerous awards including 2007 Webby Award, 2007 Best Interactive Consumer Campaign PhAME Award, and Gold for Best Pharmaceutical Web Site in 2006 World Wide Web Health Awards.

Barbara started her interactive career in 1998 at 415 Productions, a Web development company in San Francisco whose clients included Sony, Levi Strauss & Company, Apple Computer, Robert Mondavi Wineries, and  Fairmont Hotels. She moved up the ranks quickly from Senior Producer to Managing Director. She grew the business from 5 to more than 100 employees by maintaining the right synergy between the technical and creative teams and delivering effective, award-winning solutions for the clients.
Barbara graduated Summa Cum Laude with a Bachelor of Science degree from Cornell University.

Illustrating the Fabric of Life
Margaret Cusack, Illustrator, Designer, and Folk Artist

“Illustrating the Fabric of Life” is a visual overview of the many and varied assignments over the course of Cusack’s career, as well as a “how-to” series that leads them through an actual assignment from the initial concept sketches through to the finished artwork. Included are images from her book, Picture Your World in Applique, published by Watson-Guptill Publications.

Margaret Cusack is an illustrator, graphic designer and folk artist — all in one. Her “Norman Rockwell realism, made with stitchery and fabric” is rich with texture and steeped in nostalgia, satire and Americana charm. Since 1972, Cusack has created stitched illustrations for greeting cards, decorative plates, children's books, ads, posters, editorial illustrations, billboards, and postage stamps. Her work also includes architectural-scale hangings, soft sculpture, portraits, and props. Both Cusack's intriguing career and her business-of-art presentations have inspired audiences throughout the United States.

 A retrospective exhibition of her career of more than thirty years premiered at the Museum of American Illustration in October 2005. As an illustrator, she’s completed assignments ranging from a Time Magazine cover, to a Broadway show poster and a stitched postage stamp for the United States Postal Service. Her commissions also include portraits for private clients and corporations plus large-scale hangings for architects and corporations such as architect, George Nelson and The Culinary Institute of America.

Cusack's technique is to apply graphic design techniques to create stitched images that are geared to the fast-paced demands of advertising, corporate and editorial art. Clients include: The United States Postal Service, American Express, AT&T, Dell, Forbes Magazine, The Franklin Mint, UNICEF, Macmillan, The New York Times, Reader's Digest, Seagram’s, Sony Music, Texaco, Time Magazine, Yankee Magazine, Lord & Taylor, Maxwell House Coffee, The Wall Street Journal and Vanity Fair Magazine.

Terrence Brown, Director of The Museum of American Illustration:
“Margaret Cusack is that rare illustrator who took an unusual medium, the stitch, and made it uniquely and confidently her own.She has served diverse clients from publishing to advertising in her signature style for decades. This collection of her work is to be appreciated anew for its beauty and creativity, having already been appreciated by the clients whose messages she has so excellently communicated.”

12:10pm — 1:00pm
Anatomy of Design
Steven Heller and Mirko Ilic´

We will dissect various pieces of contemporary graphic design to determine their underlying structure through an examination of their respective  DNA.

Steven Heller is the co-chair (with Lita Talarico) of the MFA  Designer as Author Program and co-founder (with Alice Twemlow) of the  MFA in Design Criticism at the School of Visual Arts. He was a senior  art director of the New York Times for 33 years and currently writes  the VISUALS column in the Book Review Section. He is the author or co- author of over 100 books on design and popular culture. His website 
is http://www.hellerbooks.com

Mirko Ilic´ was born in Bosnia. While practicing design in Europe, he illustrated and art directed posters record covers and comics. He arrived in U.S. in 1986 and was commissioned as illustrator for many of the major magazines and newspapers. In 1991, Ilic´ became Art Director at Time Magazine, in charge of International edition and in 1992 became Art Director of New York Times Op-Ed pages. In 1995, established Mirko Ilic´ Corp. was established as a graphic design and 3-D computer graphics and motion picture title studio. He is co-author of numerous books on design including Anatomy of Design with Steven Heller. http://www.mirkoilic.com

12:10pm — 1:00pm
Deconstruction of YouTube: Design of Social Networking in Web 2.0
Michael Searson, Executive Director, Center for External Education and Development

Sometimes referred to as the “Read-Write” Internet, Web 2.0 represents a complex collaborative environment, where participants can interact socially in increasingly diverse ways. YouTube incorporates many of these interactive tools in its “video-posting” medium; yet, its design is more complex and serves as a good model to illustrate a Web 2.0 environment. By deconstructing the collaborative tools embedded within YouTube we can get a better sense of the potentials of (and problems within) Web 2.0. We will also review other Web 2.0 tools and consider their implications.

Searson is an Apple Distinguished Educator; a Vice-President of the Society for Information Technology & Teacher Education; founding chairperson of the SITE SIG on Games & Simulations; liaison to the National Technology Leaders Summit, held each fall in Washington, DC; member of the Governor’s Broadband Summit, Education Sector.

Dr. Searson holds a Ph.D. and M.A. in Cognitive Psychology and Child Development from Rutgers University, and an M.S. in Early Childhood and Elementary Education from the City College of New York. During his 25 years at Kean, he has acted as the chairperson of the Early Childhood department, Executive Assistant to the President, and Acting Dean of the College of Education.

He has directed a number of grant-supported projects, including a four-year, U.S. $1.1 million Preparing Tomorrow's Teachers Using Technology through the U.S. Department of Education.

In his current role, he serves as Executive Director of the Center for Innovative Education, and is responsible for nurturing partnerships with organizations such as NJN Public Television and Radio, Apple Computers, the Buck Institute for Education, and the Society for Information Technology and Teacher Education (SITE), for which he serves as a vice president. In addition, Dr. Searson supervises the Center for International Studies, through which he has facilitated the development of academic partnerships with institutions in China, Japan, France, Spain, and the Cayman Islands. Dr. Searson presents annually at the NECC and SITE conferences, as well as at national-caliber workshops offered through Kean University's Center for Innovative Education.

Pulp Fiction
Thomas McVey, CEO, CMYK PRINTING, Inc.
Everything you need to know about Green Papers & Printing, Sustainability, Carbon Footprints, Greenwashing and Corporate Social Responsibility.
CMYK PRINTING IS A SUPPORTER OF THINKING CREATIVELY

A respected graphic communications industry leader and expert in the field of printing, Tom McVey has over 16 years experience helping business owners implement successful design strategies and other strategic manufacturing initiatives. As C.E.O. McVey works with client companies and directs CMYK staff and associate designers in helping owners and managers achieve their business objectives.

Tom currently serves as President and founder of Half 2 Charity, Inc. (A commercial printing company that gives half of its profits to legitimate 501 c 3 charities.) Tom previously served as President of The Parker Group Printing Company. Tom sits on the Board of Directors of several non-profits including a term as Executive Director of The Tree of Life and Hope, a 501 c 3 charity that donates all of its resources to needy members of the New Jersey Community. In 1999 Tom launched Community Service Magazine in Passaic County and was the former President of The Suburban Essex Magazine with a circulation of over 50,000.

In 2007 Tom became a charter member of The New Jersey Green Printers Council as well as the lead organizer of The Eco-Friendly Printers Union. CMYK would like to revolutionize the printing industry by providing environmentally responsible products and services while maintaining industry best practices for sustainability. Tom lives in Greenpond, New Jersey with his wife Denise, daughter Murphy, son Brennan and cat Fritzi.

1:15pm – 2:30pm
Curing Your Appetite for Destruction:
Deconstructing Non-Destructive Editing in Photoshop
Mike Tubbert, Content Project Manager, Delmar Cengage Learning

Addled by Adjustments? Lost over Layers? Meek about Masks? If these, or other symptoms, cause you to make permanent changes to your images in Photoshop, then this workshop is for you. With just the right dose of the basic information, you can easily overcome your fear of adjustment layers, layer masks, paths, layer comps, blending options and more. Fortified with this knowledge, you will be editing your images in a way that allows you to rapidly tweak your work and quickly compare it to previous efforts without permanently altering your original image or losing your previous efforts. Never again will you have to "start over from scratch." Free yourself from the fear of experimentation! WARNING: Side effects may include unleashed creativity, euphoria, and a rekindled love-affair with Photoshop.

NOTE: Attendees are strongly encouraged to bring laptops with Photoshop (CS, CS2 or CS3) installed to this workshop. The session is designed so that you may follow along in real time. However, hand-outs will be provided, detailing the steps demonstrated during the workshop.

During his ten year professional design career, Mike Tubbert has been as fascinated by the digital tools of the trade as he is with design itself. This passion for knowledge and experimentation with today's design software has made Mike the go-to guy for answers, tips, and tricks by his colleagues. He now brings that experience, and desire to help educate others, to his new role as a production coordinator for the Media Arts and Design suite of academic products licensed by Delmar Cengage Learning, an international educational publisher (www.delmarlearning.com).

1:15pm – 2:30pm
How Images Shake the World
Alan Robbins, Writer and Designer

Professor Alan Robbins, curator of the exhibition Images That Shook the World which is on display at the conference, will conduct an interactive workshop and discussion about the critical and increasing role that images play in our personal and public communications, our cultural assumptions, and even in our basic understanding of the world.
THE DESIGN CENTER IS A SUPPORTER OF THINKING CREATIVELY

Alan Robbins is the Janet Estabrook Rogers Professor of Visual and Performing Arts at Kean University in New Jersey. He teaches courses in visual communications and is the founding director of The Design Center, which produces exhibitions, publications, and products in the various fields of design and which has won numerous design awards.
Professor Robbins is also an award-winning writer and the author of 19 books in the areas of mystery science fiction, puzzles, and humor.  His cartoons, illustrations, graphics, and games have appeared in dozens of publications and exhibitions and his unique series of mystery jigsaw puzzles has millions of fans around the world.

His work can be seen at www.alanrobbins.com

2:40pm – 3:30pm
Brand Evolution
Brian Ganton Jr. President of Brian J. Ganton & Associates (BGA).

Brian Ganton, Jr. is President of Brian J. Ganton & Associates. Brian J. Ganton & Associates (BGA) is a multi-disciplinary branding and advertising firm founded by Brian Ganton, Sr. in New York City in 1972. BGA has over 36 years of experience with household consumer brands like GE,  Skoal and Reader’s Digest and leading building product brands including Pergo,  Rubbermaid and DuPont.
BRIAN J. GANTON & ASSOCIATES IS A SUPPORTER OF THINKING CREATIVELY

Brian’s passion for greatness is contagious and he doesn’t understand the concept of good enough. Brian’s persuasive abilities are among those that clients value most about him. In fact, he once convinced a Bishop from the Archdiocese of New York to lend him a rare chalice from the early Christian era; and created an ad campaign which placed an infamous Caribbean dictator smack in the middle of a 40 million dollar overnight marketing success. A true renaissance person, Brian has over twenty five years of experience creating strategic marketing initiatives as well as, creative advertising and brand development campaigns for such notables as: Pergo Flooring, Skoal, Copenhagen, Astral Cigars, Lightolier, Contel, Simon & Schuster, Reader’s Digest, Rubbermaid, Oldcastle and many others.

Brian has won hundreds of national and international awards, as well as several gold medals for creativity and effectiveness including: ADDY, Creativity Gold, Print’s Best and Print Editor’s Choice, HOW, Graphic Design USA, NJAD Club Best of Show, New Jersey Art Director’s Club Best of Show, Graphis and the McGraw Hill Advertising Role Model Award. His work has also appeared in editorial features in Communication Arts (CA), Creativity, Print and Step-By-Step Graphics as well as Minimal Graphics and the Big Book of Color.

Brian is a frequent speaker on issues related to marketing and branding. He has appeared before numerous industry groups, seminars and corporate convocations.

Brian attended Seton Hall University where he majored in Philosophy
and the School of Visual Arts where he studied under renowned designer Milton Glaser.

Contact Information:
Phone: 973-857-5099
email: brianjr@ganton.com
www.ganton.com

2:40pm – 3:30pm
Purveyors of Gloom and Doom: Poster design by Scorsone/Drueding.
Joe Scorsone and Alice Drueding will talk about their 20+  year design collaboration, focusing on the evolution of their identity as poster designers.

Joe Scorsone and Alice Drueding (Scorsone/Drueding aka: sdposters.com) have been designing posters together since 1986. They are also faculty members in the Graphic and Interactive Design program at Tyler School of Art of Temple University. Their work has appeared in many international publications and exhibitions, has received numerous awards, and is in permanent collections around the world.

2:40pm – 3:30pm
Type Design: Then and Now
Ray Cruz / Janet Slowik, Typeface Designer / Senior Art Director, Pearson Education

In 1987 Ray Cruz and Janet Slowik designed 12 promotional cards commemorating monthly holidays from January to December. Each month was represented by a customized typographic design originated by one typestyle‚ Novarese. This would have been an easy task, but the art and mechanicals had to be produced without a computer. It was all done traditionally using photo-text, photo-headlines, pen and ink, and photographic darkroom techniques. The message to potential clients was carefully crafted to promote custom creative services and darkroom techniques. Their goal was accomplished by generating new business with this promotion. Sometime later, they found out that a talented designer in Brazil was so inspired by their work that he took his designs to the next level.

 Ray Cruz is a graphic artist specializing in custom lettering and typeface design. For over three decades his diversified skills have been utilized by advertising agencies, publishers, package design firms, branding firms, and corporate clients. He enjoys designing new and custom typefaces. His typeface design, based on the Xerox logo, has been intensively used by Y&R on the Xerox Phaser Printer Campaign for the past five years.

Ray and Janet have received numerous graphic and type design awards from TDC, AIGA, ADC, and other art associations. Currently, Ray is an adjunct instructor at Kean University and Parsons School of Design, teaching type design and digital drawing. Janet is a senior art director at Pearson Education and an adjunct instructor at Kean University teaching Editorial Design.

MAIN STAGE ENDNOTE
3:40pm – 4:30pm
THE CREATIVE REVOLUTION
Kevin Swanepoel, President, The One Club

The Creative Revolution is not about the death of old media but rather about the birth of new media, the interactive media. It’s about reinventing and reenergizing traditional advertising creatives career paths. It’s about Pop Culture, it’s about client’s needs and consumer’s desires. It's about community and collaboration on a scale never seen before.

Kevin Swanepoel has twenty-three years experience in traditional advertising. He has held the position of chief creative officer in two advertising agencies as well as being the founder of Creative & Strategic Advertising.

He spent two years at Apple Computer (1996 – 1997) where he was the “PEN Manager” Publishing Entertainment and New Media manager, closely working with agencies and developers on the fledgling “World Wide Web”.

In 1997 realizing the global branding potential and the developments in new media, Kevin accepted an appointment as Interactive Director at The One Club in New York.

In the ten years that he has been at the One Club he has built One Show Interactive into the top International Interactive Award Show worldwide “This was an independent study by Ad Age and IDEA, International Digital Excellence Association.“

Kevin is the author of nine books and CD-ROM’s featuring “Advertising’s Best Interactive and New Media”. His advertising and publishing background was invaluable in launching these annuals, which have become the standard reference book for the new media industry.

Kevin has been instrumental in extending the global brand of the One Club by organizing and speaking at international events promoting the One Show. In 2005 Kevin set up an office for The One Club in China to further The One Club’s educational initiative.

Kevin has appeared on FOX and NBC as an authority on current advertising trends and has been published in AdWeek, Advertising Age, Creativity, AdHoc, Advertising and Design, Campaign Brief and Propaganda and Marketing.

Kevin has recently co-curated an advertising exhibition in the New York Public Library. This exhibition features a selection of notable advertising drawn from The One Club archives, the exhibition explores creative print, radio, television and new media from the 18th Century to today.

Currently Kevin teaches an “Interactive Advertising” online course for the Academy of Art University in San Francisco.